How Creative Digital Marketing Trends Can Take Your Restaurant Business to Next Level

Opening up a restaurant is undoubtedly a great business to have, but in the last couple of years we can see a new restaurant pops at the different territory of hometowns, cities, and nationwide. It is thus a hard task to survive in the highly competitive market and move forward with scaling the business with opening new branches. But what is that particular marketing strategies that will make your restaurant stand out from the crowd? How it will beat the competition? How can you expand without worrying about failure? We, at Pabitra Infotech (best digital marketing services provider in Odisha), are sure that these questions are making you stressed and frustrated.

Before expansion, a restaurant can surely have its national or global presence throughout the internet using the latest digital marketing techniques that are already helping millions of businesses worldwide.

Here, we’ll go through several points that might be hard to implement for some restaurants because of which they hire a professional team to carry out the practices. You are not superman to get the results overnight. Have patience and always be ready to outsource.

Top Proven Creative Digital Marketing Ideas for Restaurant Business

Google My Business: One of the major techniques we have used so far for local restaurants that worked is Google My Business or the Google business listing. It really helps, trust us! When people search for the keyword “Restaurant Near Me”, Google always shows them the nearest restaurants which they can hop in and have good food. Google My Business is a must-have if you are into the restaurant business. If you still don’t believe us, search for the keyword mentioned above.

Instagram: Study says that food related pictures that are uploaded and shared in Instagram are higher when compared with other social media platforms altogether. Are you thinking what we are thinking? It’s time to hire a professional Instagram managing team for your restaurant business. #FoodPorn #Foodie #Live2Eat #LetsEat #Restaurant etc are some of the best hashtags that give great results on Instagram search results.

Facebook Events: Use Facebook events to drive massive footfall by giving something in exchange like 10% cash back or more. Talk with some local musicians that can help you make the event successful.

Special Day Offers: Track all your business days and find out the day you are having lowest sales, plan a discount on that particular day or create an event on the same day to boost your sales.

Influencer Marketing: Find out some best food bloggers and celebrities that match to your restaurant’s cuisine and invite them for a free dinner. Ask them to post about the experience on Instagram by tagging your restaurant business page.

Weekly Newsletter: Collect emails of customers and send them weekly newsletter where they can check out the new stories, dishes, offers and events that are happening in your restaurant.

Website: Now you must be thinking why do you need a website? Online bookings and food orders are now a big thing. Have thought about it yet? At least get a one-page website that can book tables or give customers a chance to order food online. This will engage users and help slowly scale with other functionalities.

Custom Hashtags: Use custom hashtags that is related to your brand. Customers can easily find you using those hashtags.

Contests: If you really want to go viral on social media sites, host some contests and give a free meal to the winner. Keep some simple rules and announce the winner on a Sunday when maximum people can see the winner and be excited to come again and again.

Literally there are hundreds of other techniques which you can really use to scale your restaurant business using the power of digital marketing. Hopefully the above mentioned digital marketing ideas will help you for sure.

Now you must be thinking that these practices can’t be done by you alone and you require a team of professionals to do it for you. Sometimes it’s also best to rely on professionals to handle the things perfectly for you.

Get in touch with best digital marketing services provider in Bhubaneswar, Odisha – Pabitra Infotech – to start implementing strategies listed above. If you ever feel to outsource the work; then also you can contact the best SEO Company in Bhubaneswar, Odisha.

Looking forward to partnering with your business! Call us now